{"id":50643,"date":"2026-05-11T12:41:57","date_gmt":"2026-05-11T09:41:57","guid":{"rendered":"https:\/\/www.thereporterethiopia.com\/?p=50643"},"modified":"2026-05-11T12:41:57","modified_gmt":"2026-05-11T09:41:57","slug":"visa-unveils-new-ethiopia-office-location-reinforcing-commitment-to-the-market","status":"publish","type":"post","link":"https:\/\/www.thereporterethiopia.com\/50643\/","title":{"rendered":"Visa Unveils New Ethiopia Office Location, Reinforcing Commitment to the Market"},"content":{"rendered":"

New Addis Ababa workspace strengthens Visa\u2019s local engagement and regional footprint across the region<\/strong><\/p>\n

Addis Ababa \u2013 May 5th, 2026<\/strong> \u2013 Visa (NYSE: V), a global leader in digital payments, unveiled its new office location in Addis Ababa, marking an important milestone in the company\u2019s continued engagement with Ethiopia\u2019s financial services sector and broader economy.<\/p>\n

\"|<\/p>\n

While Visa has operated in Ethiopia for several years, the new location reflects a strengthened local presence and an evolved approach to partnership, collaboration, and market engagement.<\/p>\n

Over the past three years, Visa\u2019s presence in Ethiopia and Eastern Africa has grown substantially, marked by a larger team, expanded regional capabilities, and increased strategic engagement.<\/p>\n

Today, the Addis Ababa office serves as a regional hub supporting six markets across Eastern Africa. It reflects Visa\u2019s confidence in the region and its intent to stay close to clients, partners, and stakeholders through day-to-day engagement on the ground.<\/p>\n

The new office will serve as a hub for closer engagement with regulators, banks, fintech partners, and the wider business community, supporting the continued growth of secure, inclusive, and innovative digital payments in the market.<\/p>\n

The office inauguration brought together senior stakeholders from across the financial ecosystem, including representatives from regulatory institutions, bank executives, and strategic partners.<\/p>\n

A defining feature of the new office is a FIFA World Cup\u2013inspired mural, unveiled as part of Visa\u2019s global Visa\u2013FIFA Illustrator Program. Created by Ethiopian visual artist and muralist Efrata Birhanu, the artwork celebrates football\u2019s unique ability to connect people while reflecting Ethiopian culture, creativity, and community.<\/p>\n

The mural also highlights Visa\u2019s commitment to the creator economy and its support for artists through global and local platforms.<\/p>\n

\u201cWhile Visa has been present in Ethiopia for several years, opening this new office location marks an important next phase in how we engage with the market,\u201d said Yared Endale, Head of Eastern Africa at Visa. \u201cHaving a refreshed, purpose-built space allows us to work more closely with regulators, banks, fintechs, and partners, while signalling our long-term commitment to supporting Ethiopia\u2019s digital payments ecosystem and creative economy as it continues to evolve.\u201d<\/p>\n

The mural unveiling also underscores how digital payments can help artists and creators access new audiences, receive payments securely, and build sustainable livelihoods, aligning with Visa\u2019s broader role in enabling participation in the global digital economy.<\/p>\n

 <\/p>\n

 <\/p>\n

\u201cThis new office location in Addis Ababa reflects the continued strengthening of Visa\u2019s footprint across the region,\u201d said Michael Berner, Head of Southern and Eastern Africa at Visa. \u201cEthiopia joins Kenya and Tanzania as one of our key physical hubs in East Africa. While Visa has operated in Ethiopia for some time, investing in this new space reinforces our belief in the market\u2019s potential and our intention to stay close to clients, partners, and regulators. As we continue to grow, we expect to expand our presence further across the region this year.\u201d<\/p>\n

About Visa<\/strong><\/p>\n

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at\u00a0http:\/\/Visa.com<\/a><\/p>\n

Media Contact<\/strong>\u00a0<\/p>\n

Bryan Wesonga<\/p>\n

bwesonga@visa.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New Addis Ababa workspace strengthens Visa\u2019s local engagement and regional footprint across the region Addis Ababa \u2013 May 5th, 2026 \u2013 Visa (NYSE: V), a global leader in digital payments, unveiled its new office location in Addis Ababa, marking an important milestone in the company\u2019s continued engagement with Ethiopia\u2019s financial services sector and broader economy. […]<\/p>\n","protected":false},"author":56,"featured_media":50645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_plus_copied_stylings":"{}","ngg_post_thumbnail":0,"footnotes":""},"categories":[2021],"tags":[],"class_list":{"0":"post-50643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sponsored-content"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/posts\/50643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/comments?post=50643"}],"version-history":[{"count":1,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/posts\/50643\/revisions"}],"predecessor-version":[{"id":50646,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/posts\/50643\/revisions\/50646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/media\/50645"}],"wp:attachment":[{"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/media?parent=50643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/categories?post=50643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thereporterethiopia.com\/wp-json\/wp\/v2\/tags?post=50643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}